889-Tradeshow Program Manager
Crawford Group (www.crawfordgroup.com) is seeking a Tradeshow Program Manager with solid, recent experience in creating tradeshow marketing, promotional, and event program experiences for various size tradeshow programs. This 100% work from home / remote / telecommute role will partner with our client to define overall program objectives, budget, and marketing programs. The manager will design, develop, implement and deliver against their recommended strategies and tactics.
The ideal candidate is a strong integrated marketing communications professional, both strategic and tactical within the tradeshow and events space, accustomed to working in a fast paced, results-oriented, customer-centric environment. Must be resourceful, enthusiastic, high energy and creative with a demonstrated ability to drive measurable results.
Specific responsibilities include:
Provide professional event marketing and communications services to develop and deliver client tradeshow marketing programs at events such as EMC World, Cisco Live, VMworld (US & EMEA) and potentially supporting a CAB program.
Working with the client's Lead Marketing Strategist and reporting the Marketing Manager, the Tradeshow Program Manager will drive and handle and delivery of the Tradeshow Marketing Programs strategy, implementation and deliverables.
Activities and deliverables include some or all of the following items based on the program need:
Ensure clear business objectives are created and the tradeshow programs map to them
Leverage key integrated marketing communications planning to implement against overall program goals
Analyze programs for effectiveness at segment/campaign level
Identify new marketing opportunities based on customer insight, industry trends and competitive research for tradeshow implementation
Collaborate with internal client stakeholders, drive tradeshow strategies and ensure implemented programs align with corporate and brand objectives
Develop program success metrics and provide tracking mechanisms, analysis and course corrections throughout programs
Manage target audience research, analysis, definition by segmentation, audience acquisition strategy development and implementation to goals
Oversee all tradeshow logistics including pre show preparation and onsite execution and management.
Participate in all planning meetings, includes creating initial planning Strawman, detailing meeting notes and action items and sending them out to planning team.
Post event listing on client website and other social media sites as needed
Interface with exhibit house to order necessary booth properties and arrange for shipping to and from show site.
Update planning Strawman, tactical plan, and timeline of program on an ongoing basis during the preplanning timeframe, outlining all deliverables associated with the show.
Facilitate the graphics plan by working with graphic designer and planning team to understand messaging and imagery requirements. Arrange and communicate all shipping in and out logistics between Graphics Vendor and the exhibition hall - includes constant monitoring and tracking.
Format and upload leads to client lead management database
Manage all show services including: Lead retrieval systems, networking and electrical, furnishings, cleaning, plant services, drayage, and move in time negotiation
Identify and organize booth staffing
Register all staff and obtain all show badges
Provide instructions to show attendees on how to register for host hotel and track and monitor registrations.
Coordinate with client Program Manager on the content development of booth guide and other marketing deliverables based on their needs.
Interface with promotional vendor to produce additional t-shirts for giveaways during the show
Develop and manage complete tradeshow budget - includes reconciliation of estimated budgets vs. actual budget allocation, process monthly accruals, and ensure that the program is delivered in budget
Skills:
8 to 11 years' experience managing tradeshow programs, including setting tradeshow marketing program strategies. Must include recent experience working for at least one technology company.
Strong communications skills: verbal/public speaking, written, presentations
Strategic, creative and business minded while ensuring strong delivery/execution results
Experience in market research and/or marketing analytics
Strong project management capabilities. Must have the ability to juggle multiple, concurrent demanding initiatives and projects
Proficiency with the Microsoft Office Suite
Jiffle experience is a plus
Bachelors' degree in Marketing, Communications, Business or similar
RATE: D.O.E., as W-2 employee of Crawford Group
LOCATION: 100% remote / work from home / telecommute. No travel required. No phone calls, please;
HOURS/DURATION: 30 hours per week; April 13, 2015 - October 30, 2015
Interested? Apply online and upload your resume in MS Word format to:
http://tinyurl.com/Working-With-CrawfordGroup
Estimated Salary: $20 to $28 per hour based on qualifications.
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